Notes on Shopify engineering, ecommerce and what we build.
Generic apps are perfect — until they're not. Seven concrete signals, what each one quietly costs you, and how to fix it without replacing everything at once.
August 5, 2026
Checkout.liquid is retiring. What checkout extensibility is, why Shopify moved, what maps to what, and how to plan a migration that doesn't break on every update.
August 5, 2026
The honest answer is 'it depends' — but the variables are predictable. What drives the price, how build-vs-subscribe compares over time, and how to keep it lean.
August 5, 2026
Three ways to extend Shopify, three very different trade-offs in cost, control and speed. A clear framework — with a side-by-side comparison — to pick the right one.
August 5, 2026
Custom apps unlock functionality the App Store can't. What they are, how they differ from public and private apps, what you can build, and the signs you actually need one.
August 5, 2026
