Products & SaaSRoadmap
AI Feed Optimizer
Roadmap product for AI-driven optimization of Google Merchant, Meta and marketplace feeds through attribute optimization.
- Feeds
- Google Merchant
- Meta
- AI
Performance & data
Feed & catalog optimization
Feed & Catalog Optimization
We clean up and standardize the product data behind your feeds — titles, attributes, inventory signals and structured fields — with automated workflows and validation, so your catalog feeds channels quality data instead of gaps.
Overview
Better feeds start with better data
Feeds fail on data quality: missing attributes, inconsistent titles, wrong values, out-of-stock products still going out. We build the workflows that clean, standardize and validate your catalog data at the source, so every feed downstream inherits the improvement.
We're engineers first, and this is implementation work, not editorial. We build the rules, transforms and checks that enforce your data standards consistently — we don't write your marketing copy or decide your merchandising strategy.
- Cleaner source data
- Cleanup and standardization happen in the catalog, so the whole store and every feed drawn from it improve at once.
- Fewer feed rejections
- Validation and inventory-aware rules catch the gaps and stock issues that get products disapproved before they ship.
- Consistent by rule
- Automated workflows enforce your standards the same way every time, instead of relying on manual fixes that drift.
One catalogue, reshaped per channel by rules — so nothing is maintained by hand twice.
01Source catalogue
- products
- variants
- metafields
- inventory
02Rules
- exclusions
- title & GTIN mapping
- category taxonomy
03Per-channel output
- Google Merchant Center
- Meta
- TikTok
- marketplaces
04Monitoring
- disapprovals
- missing attributes
What's included
What the engagement covers
- Catalog data cleanup and standardization
- Title and description transform workflows
- Attribute and metafield normalization
- Inventory-aware catalog rules
- Data validation and quality checks
- Automated, repeatable catalog workflows
Technologies
- Shopify product data
- Metafields
- XML / CSV
- Google Merchant Center
- Node.js
- Scheduled jobs
Use cases
Where this helps most
Cleanup before a feed launch
Standardizing titles, attributes and missing fields across the catalog before pointing a new channel at it.
Ongoing data quality
A recurring workflow that keeps attributes complete and consistent as products are added and edited over time.
Inventory-aware feed rules
Rules that adjust or exclude products in feeds based on real stock, so you don't advertise what you can't ship.
Process
How we deliver
Audit data quality
We review your catalog and feeds for the gaps, inconsistencies and errors that hurt data quality, and prioritize them.
Define rules & standards
We agree the data standards — required attributes, title patterns, valid values — that your catalog should enforce.
Build workflows
We build the transforms and rules that clean and standardize the data, driven by your catalog and inventory state.
Validate & automate
We add validation and quality checks, then automate the workflows so data stays clean as the catalog changes.
FAQ
Feed & Catalog Optimization
How is this different from your Product Feeds service?
Product Feeds generates the feed file from your data. This service improves the data that goes into it — cleanup, standardization and validation at the catalog level. Teams often do both together: better data, then a feed built on it.
Do you write our product titles and descriptions?
No, not as editorial. We build the workflows and rules that transform and standardize them at scale — for example, generating consistent titles from structured attributes — but the marketing voice and copywriting stay with you.
Can the rules account for stock levels?
Yes. We build inventory-aware rules so catalog and feed logic can react to real stock — flagging, adjusting or excluding products that are out of stock or below a threshold.
Proof
Where we have done this
Real projects that used this capability. Every one shipped.
Let's build
Ready to start with feed & catalog optimization?
Tell us about your store and your goals. We'll come back with a clear, honest plan and a transparent quote.