Performance & data
We implement GA4, Google Tag Manager and advertising pixels correctly — with a clean data layer, accurate ecommerce events and QA — so your reports and ad platforms get data you can trust.
EcomLabs builds the measurement layer of your store. We set up GA4 and GTM, implement conversion and ecommerce events through a structured data layer, and configure advertising tags so every platform receives accurate, consistent data.
This is technical implementation, not media buying. We don't manage your ad campaigns — we make sure the tracking behind them is correct, debugged and documented, so the people who do can make decisions on real numbers.
Technologies
Debugging duplicate, missing or misfiring events so GA4 and ad platforms stop disagreeing with each other.
A clean GA4, GTM and pixel implementation from launch, with a data layer built to scale.
Preparing consent-aware, server-side tracking to improve data quality and resilience for your ad platforms.
We agree a measurement plan — the events, parameters and conversions your team needs to make decisions.
We build the data layer, configure GA4 and GTM, and implement the advertising tags and conversion events.
We test every event across devices and consent states, confirming data lands correctly in each platform.
We document the tracking setup and, where useful, build dashboards so your team can read the data.
Real projects that used this capability. Every one shipped.
Full experimentation and analytics platform for A/B testing, behavioral analytics and session replay, backed by a public API and JavaScript SDK.
AI-enabled ERP covering operations, inventory, finance, HR and supply chain with built-in automation.
The operations system a school actually runs on — students, teachers, classes, fees, reports — put online and then hardened: scheduled jobs, backups, an audit log and a documented way to update it.
Tell us about your store and your goals. We'll come back with a clear, honest plan and a transparent quote.