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Performance & data

Email & SMS setup

Email & SMS Technical Setup

We handle the technical setup behind Klaviyo — customer data integration, forms, event tracking and flow triggers — so your email and SMS program runs on clean, reliable data.

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Overview

The plumbing behind your email program

EcomLabs implements the technical layer of Klaviyo and Shopify: the customer data integration, the signup and back-in-stock forms, the events that trigger your flows, and the theme integration that makes it all work in your storefront.

We don't write campaign copy or design your emails. We make sure the data, forms and triggers underneath are correct — so when your team builds flows and campaigns, they fire on the right events with the right customer data.

Clean data foundation
Shopify and Klaviyo integrated so customer, order and event data flows accurately into your segments and flows.
Forms that convert
Signup, embedded, popup and back-in-stock forms built into your theme and tracked correctly.
Flows that fire
Event tracking and trigger debugging so your automations run on the right actions, not guesswork.
What's included

What the engagement covers

  • Klaviyo technical setup & Shopify integration
  • Signup, embedded & popup form implementation
  • Back-in-stock & email capture sections
  • Event tracking & flow trigger configuration
  • Flow trigger debugging & theme integration
  • Template development support & technical segmentation

Technologies

  • Klaviyo
  • Shopify
  • Shopify customer events
  • Data layer
  • Liquid
  • JSON-LD
Use cases

Where this helps most

  • Klaviyo onboarding

    A clean technical setup connecting Shopify and Klaviyo with forms and event tracking from the start.

  • Broken flow triggers

    Debugging flows that don't fire because events or the data integration weren't set up correctly.

  • Form & capture buildout

    Adding embedded forms, popups and back-in-stock capture into the theme with correct tracking.

Process

How we deliver

  1. Review & scope

    We review your Klaviyo account, Shopify data and the flows your team wants to power, then scope the technical work.

  2. Integrate & build

    We connect Shopify and Klaviyo, implement forms and event tracking, and integrate everything into your theme.

  3. Test triggers

    We test that events fire correctly and flows trigger on the right actions, debugging anything that misfires.

  4. Hand off

    We document the setup and segments so your team can build and iterate on campaigns confidently.

FAQ

Email & SMS Technical Setup

Do you write our emails and campaigns?
No. We handle the technical setup — the Klaviyo and Shopify integration, forms, event tracking and flow triggers. Campaign strategy, copy and design stay with your team; we make sure the plumbing underneath works.
Why aren't our flows triggering?
Usually because the underlying events or the Shopify–Klaviyo integration aren't set up correctly. We debug what events are actually firing, fix the integration and triggers, and confirm the flows run on the right actions.
Can you add forms and popups to our theme?
Yes. We build signup, embedded, popup and back-in-stock forms into your theme and make sure they're tracked correctly so submissions flow into the right Klaviyo lists and segments.
Let's build

Ready to start with email & SMS technical setup?

Tell us about your store and your goals. We'll come back with a clear, honest plan and a transparent quote.