Products & SaaSRoadmap
AI Feed Optimizer
Roadmap product for AI-driven optimization of Google Merchant, Meta and marketplace feeds through attribute optimization.
- Feeds
- Google Merchant
- Meta
- AI
Performance & data
Product feeds
Product Feeds
We build the product feeds that power your shopping channels — generated from your Shopify catalog, variants and metafields, validated against each channel's spec, and refreshed on a schedule you can trust.
Overview
Feeds built from your source of truth
A product feed is only as good as the data behind it. We generate feeds directly from your Shopify catalog — product, variant and metafield data — so what reaches Google Merchant Center or another channel matches what's actually in your store.
We're engineers first. That means feeds mapped cleanly to each channel's spec, validation that catches problems before they turn into disapprovals, and scheduled refreshes so your feed never goes stale.
- Generated from real data
- Feeds are built straight from your catalog, variants and metafields — not a separate spreadsheet that drifts out of date.
- Channel-ready
- Fields are mapped to each channel's spec and validated, so products arrive in the right shape instead of getting rejected.
- Automated & scheduled
- The feed refreshes on a schedule, so price, stock and catalog changes reach the channel without manual re-exports.
One catalogue, reshaped per channel by rules — so nothing is maintained by hand twice.
01Source catalogue
- products
- variants
- metafields
- inventory
02Rules
- exclusions
- title & GTIN mapping
- category taxonomy
03Per-channel output
- Google Merchant Center
- Meta
- TikTok
- marketplaces
04Monitoring
- disapprovals
- missing attributes
What's included
What the engagement covers
- Google Merchant Center feed setup
- XML and CSV feed generation
- Variant-level data structure
- Metafield-powered feed fields
- Validation against channel specs
- Scheduled, automated feed refreshes
Technologies
- Google Merchant Center
- XML / CSV
- Shopify product data
- Metafields
- Node.js
- Scheduled jobs
Use cases
Where this helps most
Google Merchant Center feed
A validated feed generated from your Shopify catalog so Shopping and free listings get accurate product data.
Multi-channel feeds
Separate feeds shaped to each channel's spec from one catalog, without maintaining data by hand for each one.
Metafield-driven feed
Feed fields powered by metafields — GTINs, materials, custom attributes — that live in your store, not a side file.
Process
How we deliver
Map channel & data
We map the target channel's required fields to your Shopify product, variant and metafield data, and agree the scope.
Build the feed
We build the feed generation — XML or CSV — pulling from your catalog and structuring variants and attributes correctly.
Validate & test
We validate the output against the channel spec, check edge cases and confirm products pass before going live.
Automate & monitor
We schedule the refresh, add logging and alerting, and keep the feed aligned as your catalog and the channel evolve.
FAQ
Product Feeds
Which channels can you build feeds for?
Google Merchant Center is the most common, and we can adapt feeds for other channels that accept XML or CSV. We build the technical feed and its data mapping — we don't manage the ad campaigns or bidding on top of it.
Where does the feed data come from?
Directly from your Shopify catalog — product and variant fields plus metafields for anything Shopify doesn't store natively, like GTINs or custom attributes. That keeps the feed in sync with your real store data.
How often does the feed update?
On whatever schedule the channel and your catalog need — from a few times a day to hourly for fast-moving stock. We add alerting so a failed refresh doesn't silently leave a stale feed live.
Proof
Where we have done this
Real projects that used this capability. Every one shipped.
Private IntegrationsConfidential
Private Catalog Assets & Product Imports
Private catalog assets and product imports work covering product exports, imports, and operational data preparation.
- Catalog
- Imports
- Exports
- Data Prep
Cloud & InfrastructureDelivered
Enco Foods — Catalog Migration
Node.js scripts that export a full BigCommerce catalog — products and their images — and move it into a destination store, matching by SKU rather than by internal ID.
- BigCommerce
- Catalog Migration
- Product Data
- Images
Let's build
Ready to start with product feeds?
Tell us about your store and your goals. We'll come back with a clear, honest plan and a transparent quote.