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Performance & data

Marketing operations engineering

Marketing Operations Engineering

We're the engineering behind marketing ops — integrating your tools, syncing CRM and ecommerce data, building reporting pipelines and internal dashboards, so the stack works together reliably. You own the strategy; we make it run.

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Four tools stopping their disagreement about the same customerPRF · 11
Overview

Engineering for teams that already have a strategy

Marketing teams run on a stack of tools that rarely talk to each other cleanly — CRM, ecommerce, analytics, spreadsheets, third-party apps. We build the integrations, automations and reporting pipelines that connect them, so your team spends time on the work instead of moving data between systems by hand.

We're an engineering studio, not a media or strategy agency. We don't manage your ad spend, write your campaigns or set your funnel. We build the technical infrastructure your existing strategy depends on — data sync, dashboards, admin tools and reporting — so your ecommerce tools, data, automations and reporting workflows work together reliably.

One connected stack
Your tools and data are integrated, so the CRM, store and analytics share the same numbers instead of drifting apart.
Reporting you can trust
Pipelines feed accurate, consistent dashboards, so decisions rest on real data and not a hand-assembled spreadsheet.
Less manual ops
Automation removes the repetitive exports, syncs and updates that eat your team's time between platforms.
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Integration topology

One layer owns the mapping, the retries and the audit trail, so a failure is recoverable instead of silent.

Choose a path
  • Shopify
  • ERP
  • PIM / CMS
  • 3PL / WMS

Integration layer

  • field mapping
  • idempotency keys
  • retries & dead letters
  • audit log
  • Analytics & reporting
  • Email & SMS platform
  • Ads & feeds

Each system is read on its own terms — an ERP export is not a webhook is not a REST page. The layer normalises them before anything downstream sees a record.

Field mapping and idempotency keys live here, which is what stops the same order being written twice when a source retries.

Only reconciled data reaches the storefront and the tools around it. A failure is retried, then parked in a dead-letter queue with an audit trail — recoverable, not silent.

What's included

What the engagement covers

  • Tool and API integrations across your stack
  • CRM and ecommerce data sync
  • Webhook workflows and event pipelines
  • Reporting pipelines and data preparation
  • Internal dashboards and admin tools
  • No-code / low-code setup and support

Technologies

  • REST & GraphQL APIs
  • Webhooks
  • GA4
  • CRM APIs
  • No-code / low-code
  • TypeScript
Use cases

Where this helps most

  • CRM and ecommerce sync

    Keeping customers, orders and segments in sync between your CRM and store, so both sides work from the same data.

  • Reporting pipeline

    A pipeline that pulls, prepares and combines data from your tools into a dashboard your team can rely on.

  • Internal admin tool

    A small internal tool that removes a manual marketing-ops process — bulk updates, approvals or data entry.

Process

How we deliver

  1. Map the stack

    We map the tools, data sources and workflows in your marketing ops, and where the manual friction and gaps are.

  2. Integrate & automate

    We connect the tools through their APIs and webhooks, and automate the syncs and steps your team runs by hand today.

  3. Build reporting & tools

    We build the reporting pipelines, dashboards and admin tools your team needs, feeding into systems you already use.

  4. Handover & support

    We document the setup, hand it over so your team can run it, and support and extend it as your stack changes.

FAQ

Marketing Operations Engineering

Do you manage our ads or campaigns?
No. We're an engineering studio, not a media agency. We build the technical infrastructure your marketing team relies on — integrations, data sync, reporting and internal tools — but we don't manage ad spend, run campaigns or set strategy.
Can you connect our CRM to Shopify?
Yes. We sync customers, orders and other data between your CRM and Shopify using their APIs and webhooks, so both systems stay aligned without manual imports and exports.
Where does the reporting live?
In the tools you already use. We build pipelines that feed your existing dashboards, GA4 or data warehouse rather than adding another platform your team has to learn and log into.
Proof

Where we have done this

Real projects that used this capability. Every one shipped.

See the whole archive

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Let's build

Ready to start with marketing operations engineering?

Tell us about your store and your goals. We'll come back with a clear, honest plan and a transparent quote.

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